Purpose of the Work: The purpose of this mailer was to create an intricate invitation to peers and perspective clients to come visit our new studio space in the warehouse district of Minneapolis. Loving the tactile quality of a good letterpress print, we set forth toward that medium. Challenges surfaced as we worked and reworked the letters and foliage to look as lush as possible and maintain legibility. As we moved into printing the challenge continued as the detail allowed by letterpress is often temperamental.
CREDITS
company: EightHourDay
designers: Katie Kirk, Nathan Strandberg
client: EightHourDay
printer: Studio On Fire
quantity/impressions: 200
date published: May 2008