Purpose of the Work: Continue to reach an audience of breast cancer survivors, patients and supporters to express the message of hope in new and engaging ways. While year one of Pink Together built a strong foundation of those that shared their inspirational stories, we wanted to build upon the community in year two with the moving idea of “connections,” developing multiple ways to not only share your story, but reach out and leave someone a sign of hope.
CREDITS
company: OLSON
designers: Andy Gugel, Tate Nolan creative director: Tom Fugleberg, Brein Grant, Brooke Dykema
client: General Mills
copywriter: Bonnie Hoffman
quantity: more than 260,000 visitors in the month of October
date published: September 2008