Purpose of the Work:
Objective: to attract interactive talent.
Audience: interactive talent.
Challenge: talent attracts talent. So we had to make ourselves look talented.
CREDITS
company: BBDO/Proximity, Minneapolis
designer: Alan Peters
creative directors: Chris Henderson, Brian Kroening
client: Proximity, Minneapolis
copywriter: Ross Phernetton
illustrator: Allan Peters
quantity: 300 USB drives
date published: June 2008