Purpose of the Work: Thoughtpile is an interactive project to support the launch of Herman Miller’s successor to the Aeron chair—Embody. Embody was designed to encourage more movement in your chair, allowing blood and oxygen to flow more freely. This keeps our brain more focused on our ideas. Embody is the first chair that supports not just the body, but also, the mind. This interactive experience targets companies that are thinking about the workplace differently. They don’t view their employees as bodies, but as minds. And they know that the companies who cultivate the best brains win. Think Google, Apple, Nintendo, Pixar and Virgin.
CREDITS
company: mono
designer: mono
client: Herman Miller
copywriter: mono
production: Freedom & Partners
date published: October 2008