Purpose of the Work: Create the ultimate online brand experience and content hub for the hockey–crazed community—a hockey world that transcends the rink.
CREDITS
company: OLSON
designers: Damien Brown, Zack Keenan, Andy Gugel, Robb Harskamp
creative directors: Tom Fugleberg, Brien Grant, Brooke Dykema, Derek Bitter, Eric Luoma
client: Nike Bauer
copywriters: Derek Bitter, Eric Luoma
quantity/impressions: over 180,000 sessions in the month of July
date published: July 2007