Purpose of the Work: Catalyst Studios has continued to partner with Target to create and bring to life a strategy that takes a huge leap forward in linking the bullseye to the world of art. This on-going campaign marries seemingly disparate forms of art—old and new—in unique and unexpected ways to create a new story, a new way for all of us to look at and be inspired by art. Art for All.
CREDITS
company: Catalyst Studios
designers: Jennifer O’Brien
creative director: Shannon Pettini, Catalyst Studios; Connie Soteropulos, Target
creative Manager: Connie Soteropulos,Target
producer: Barth Ward, F:30 Inc.
animator: Eyeball
sound: Expansion Team
client: Target
date published: October 2008