Purpose of the Work: Catalyst Studios has continued to partner with Target to create and bring to life a strategy that takes a huge leap forward in linking the bullseye to the world of art. This on-going campaign marries seemingly disparate forms of art—old and new—in unique and unexpected ways to create a new story, a new way for all of us to look at and be inspired by art. Art for All..
CREDITS
company: Catalyst Studios
designer: Mary Fallon
creative director: Shannon Pettini
creative manager: Ron Anderson, Target
producer: Barth Ward, F:30 Inc.
animators: Digital Kitchen
sound: Modern Music
client: Target
date published: December 2008