Purpose of the Work: Strategically, the design of this signature line had to communicate a high level of quality with enough uniqueness to separate it from the core brand offering from Choxie—and at the same time prompt the guest to purchase with gifting in mind.
CREDITS
company: Target
designers: Becca Skinner, Kristen Stiers, Aaron Melander, Roxanne Bradley
client: Target
copywriter: Steve Chirhart
photographer: John Uher
quantity: 30,000
date published: October 2008