Purpose of the Work: Gulf Pacific Rice recently received organic certification on select rice crops and needed to bring them to market. Most of their previous products were either private label or commercial use. Now they needed not only packaging, but a brand that would speak to a consumer that is conscious of the world around them and their footprint.
CREDITS
company: Capsule
designer: Dan Baggenstoss
creative director: Brian Adducci
client: Gulf Pacific Rice
illustrator: Dan Baggenstoss
date published: September 2008