Purpose of the Work: The Mrs. Meyer’s Clean Day brand is all about resourcefulness and earth friendliness. So it seemed only natural that when it was time for the billboards to come down, they shouldn’t end up in some landfill.
CREDITS
company: mono
designer: mono
client: Mrs. Meyer’s Clean Day
copywriter: mono
substrate: Recycled 14oz. solid flex vinyl with black nylon straps
printer: BP Graphics (Phoenix, AZ)
quantity/impressions: 4 (14’ x 48’) billboards created 381 totes
date published: Billboards posted 9/08 - 12/08; totes were finished January 2009