Purpose of the Work: To create fashion brand that captures the pride and nostalgia of the farming lifestyle audience: young to old, anyone with the fond attachment to their upbringing.
CREDITS
company: Farm Boy Co-op & Feed Co.
designers: Dan Adamson, David Nisi, Jordan Keating
creative director: Dan Adamson
client: Farm Boy Co-op & Feed Co.
photographers: Bob Pearl, Matt Seefeldt
printer: Silva Screenprinting (apparel), Shapco (catalogs)
quantity: garments/buckels/hats (400-600 ea), catalogs (3,000 ea)
date published: 2007-2008