Purpose of the Work: Create innovative GiftCard that will generate buzz in the marketplace and drive sales both in-store and online at target.com. The average GiftCard purchaser is a 39-year-old female with kids. The recipient will vary for each card.
CREDITS
company: Target
designer: Phillip Clark
client: Target
copywriter: Jeff Barbian
printer: Americhip
quantity: 250,000+
date published: December 2008