CF Napa Brand Design
Napa, CA
cfnapa.com
Title: Overspray
Company: Periscope
Category: Posters
It was a pleasure to see such a wonderful diversity of design across this year’s entries. One of the things I struggled with in some of the entries was the lack of a strong concept behind some of the designs. As communicators we must all avoid relying too heavily on the crutch of technique, decoration and technology rather than great ideas. I chose this entry as my favorite because of its fantastic concept and great sense of humor. The solution communicates the brand message instantly through a clever vernacular familiar to anyone who has used spray paint before. The solution takes this utilitarian product and makes it compelling, funny, memorable and better yet, calls the viewer to action. This series proves again that great ideas don’t need huge budgets to be successful.