Methodologie
Seattle, WA
methodologie.com
Title: Pardon My French Case Study
Company: Sussner Design Company
Category: Case Studies
Overall, I thought the concept work, naming and positioning was excellent, and just the right balance of professional polish and lighthearted fun. I was surprised by the quality and quantity of the logos included in the first round of creative exploration, and thought the final packaging was beautifully designed, differentiating and also cost effective (which can be critically important for cafes and restaurants). The whole system was very well thought out and well designed—a great example of strong concept beautifully executed.